Refined booking flow after three rounds of iteration with client and user feedback
Initial sketches exploring the booking flow and screen hierarchy
First digital wireframes translating sketches into a testable flow
User Research
In-person testing with golf facility members to validate the booking experience
Iterative Wireframing
Three rounds of wireframes refined by client feedback and user testing
App Flow Mapping
Complete user journey from login to booking confirmation
Complete application flow mapping every screen and transition in the booking system
Detailed flow for the practice bay booking path
Detailed flow for the lesson booking path
In-person user testing sessions with Golfinity members
Interactive prototype built in Proto.io for user testing
The Process
Golfinity had been using MindBody to let members schedule practice sessions and lessons. But MindBody was prone to technical issues and didn't deliver the kind of experience Golfinity wanted for its members. They needed a purpose-built app.
Starting with competitor research and information architecture, the team mapped out a complete user flow from login through booking confirmation. The wireframes went through three rounds of refinement. The first version explored the core booking flow, the second incorporated client feedback on the session selection process, and the third addressed usability findings from user testing.
The team conducted in-person user research sessions with Golfinity members at the facility. A structured test script covered their existing habits with MindBody, their reactions to the new app's home screen and booking flow, and their preferences for filtering and date navigation. Key findings included a desire for instructor filtering, a preference for full calendar views over horizontal date scrolling, and overall positive reception of the streamlined booking confirmation.
Impact
Wireframe Iterations
User Research Sessions
App Flow Delivered