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Enterprise Employee Experience PWA Architecture • 18 Months

Maven: Digital Employee Directory & Networking

How a mobile-first employee PWA delivered a 70% increase in workforce engagement, unified fragmented intranet services, and established the organization's first enterprise mobile design system.

Role: Senior UX Lead • Platform: Cross-Platform Progressive Web App (PWA) • System: Enterprise Mobile Design System • Outcome: +70% Engagement Increase

// Executive Summary • 60-Second Scan

Solving Real-World Problems at Scale

+70% Engagement

Maximized enterprise ROI by unlocking active employee utilization across benefits, EAP programs, and internal marketplaces.

Instant Directory Search

Sub-second search and one-tap calling replaced complex desktop portal navigation for a distributed workforce.

Crisis Communications

Guaranteed urgent COVID-19 health protocols, safety guidelines, and office closures reached remote staff on their personal phones.

First Mobile Design System

Co-authored the enterprise's foundational mobile design system, adopted org-wide as the benchmark for future employee apps.

maven.usaa.internal/pwa/dashboard
Maven personalized employee dashboard

Maven personalized employee PWA: unified directory, company announcements, classifieds, and health resources.

01 // Situation • Real-World Scale

A non-responsive desktop intranet for an enterprise suddenly forced remote.

The Scale

Serving tens of thousands of distributed financial services employees requiring daily access to directory records, team updates, and enterprise support.

The Intranet Disconnect

The legacy intranet was completely non-responsive on smartphones. When employees stepped away from desk computers, organizational communication ceased to exist.

The Emergency Catalyst

When COVID-19 hit, reaching employees with office protocols and safety updates became a critical business continuity mandate that the desktop intranet could not fulfill.

02 // Task • The Systems Mandate

Deliver a mobile-first progressive web app employees would actually choose to open.

My mandate as Senior UX Lead was to design a cross-platform progressive web app that unified disparate enterprise services (directory, classifieds, assistance programs, news) into an engaging personal hub—while establishing the organization's first touch-native design system.

1. Personalized Service Hub

Unify six previously isolated services into a cohesive, glanceable mobile experience that respected employee time and prioritized immediate operational needs.

2. Enterprise Mobile Design System

Co-author the company's first standardized mobile touch tokens, component states, and responsive layouts to serve as the benchmark for all future employee apps.

03 // Action • Systems Architecture

Four systemic bets that drove workforce adoption.

Instead of duplicating the desktop portal, we redesigned the interaction model for native mobile ergonomics.

01.

Mobile Design System Co-Authorship: Tokenized interaction states for touch

Partnered directly with the central Design System team to author touch-specific button states, type scales, and spacing tokens. Adapted enterprise brand palettes to meet strict accessibility contrast ratios across mobile viewports.

Mobile design system components showing button states, color system, and typography tokens
02.

Personalized Service Dashboard: High-density IA without visual clutter

Organized six core capabilities (News, Directory, Classifieds, EAP, Job Satisfaction, Tasks) into a personalized card grid. Surfaced time-sensitive notifications at the top while providing one-tap navigation to deep utility workflows.

Information architecture showing Maven Dashboard branching to core services
Employee Assistance Program mobile view
03.

Context-Aware Directory: Sub-second search and one-tap communication

Rebuilt employee lookup around fast local caching, tabbed organization (My Team, Recent, Favorites), and direct phone/email triggers—turning an agonizing 5-minute desktop search into a 2-second mobile tap.

Modernized employee directory with fast search
Directory profile view showing contact actions
04.

Vetted Internal Marketplace: Peer engagement behind the enterprise firewall

Designed an internal peer-to-peer classifieds engine allowing employees to safely list items and housing within the corporate firewall. Became the most active organic engagement driver across the entire platform.

Classifieds home category view
Listing grid with photos and filters
Listing detail with seller contact

04 // Result • Enterprise Business Payoff

+70% engagement increase and a permanent enterprise mobile standard.

Within month one, Maven achieved 20% organic workforce adoption and generated a 70% increase in news and services engagement over the legacy intranet. The mobile design system created for Maven became the organization-wide foundation for all subsequent internal applications.

70%

Engagement Growth

Over legacy desktop portal

20%

Month-1 Adoption

Zero mandatory enforcement

Standard

Mobile Design System

Adopted org-wide for all PWAs

// Enterprise Experience Retrospective

Enterprise workplace tools fail when they assume everyone sits at a desk.

The legacy intranet wasn't abandoned because its underlying content was broken—it was abandoned because it lived on the wrong form factor. Meeting employees where they actually operate through an accessible, mobile-first PWA delivered immediate adoption and turned daily corporate communications into an active habit rather than an administrative chore.

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