Aloha Menu Management

Project Overview

The Problem

Legacy restaurant menu management systems are often clunky, tied to on-premise hardware, and lack the flexibility needed for modern multi-location restaurant chains. This leads to operational inefficiencies, slow menu updates, and a frustrating user experience for restaurant managers. Our challenge was to design a next-generation, cloud-based (SaaS) menu management system that was intuitive, scalable, and powerful.

The Process & My Role

As the Lead UX Designer, I was responsible for the end-to-end design process, from initial discovery research to high-fidelity prototyping and usability testing. I worked closely with product managers, engineers, and key stakeholders to define the product vision and ensure our design solutions met both user needs and business goals.

• Conducted stakeholder interviews and competitive analysis to understand the market landscape.
• Led user research sessions with restaurant managers to identify key pain points and opportunities.
• Created user flows, wireframes, and interactive prototypes in Figma.
• Developed and contributed to the design system to ensure consistency.
• Ran multiple rounds of usability testing and iterated on designs based on user feedback.

The Outcome & Lessons Learned

The new design is currently in development and has received overwhelmingly positive feedback from initial stakeholder reviews and user previews. The streamlined workflows are projected to reduce the time it takes to update a menu by over 50%.

One of the key lessons from this project was the importance of early and frequent collaboration with the engineering team. By involving them in the design process, we were able to identify technical constraints early on and co-create solutions that were both user-friendly and feasible to build.