Aloha Menu: Enterprise Self-Service at Scale
Architected a self-service cloud rule engine for 94 enterprise restaurant brands, collapsing menu rollout cycles from days to minutes with zero data regressions.
Staff Product Designer & Systems Architect
For over 15 years, I've designed enterprise platforms, point-of-sale systems, and operational software that power tens of thousands of businesses worldwide. The workflow starts with problem solving—building alignment, understanding the core problem, and developing a strategy to accomplish it. Then it moves to design, which can be in Figma or directly in code.
Selected Work
Architected a self-service cloud rule engine for 94 enterprise restaurant brands, collapsing menu rollout cycles from days to minutes with zero data regressions.
Redesigned high-velocity order entry for quick-service restaurants, accelerating line-busting speed by 15% across hundreds of peak daily transactions.
Empowered multi-unit restaurant general managers with real-time floor telemetry, exception alerts, and shift intelligence on iOS and Android.
Project Archive
Mobile-first directory and org-intelligence progressive web app uniting thousands of distributed teammates.
Automated underwriting and cash-flow health dashboard translating volatile merchant feeds into growth capital.
Replaced fragmented legacy scheduling with a custom iOS booking flow converting guests into recurring members.
Personal second brain capturing thoughts, ideas, tasks, and research topics via Telegram text and voice notes.
Zero-cloud telemetry dashboard and gcode distribution tool for makers managing multi-machine 3D printer fleets.
IoT environmental logging system pairing hardware humidity sensors with growth stage curves for yield optimization.
Recursive pedigree and clone genealogy system for botanical tissue culture laboratories to track generations.
Semantic recipe matching application parsing home pantry inventory to eliminate kitchen waste.
Self-hosted garden operating system supporting 15+ agricultural modalities, hardware telemetry, and edge UX.
Custom tilemap engine mechanics, inventory state machines, and narrative progression in Godot.
Playable browser game cartridges built in PICO-8. Exploring extreme design constraints (128x128 display, 16 colors) to practice pure systems mechanics.
Background
Rooted in an MFA in Graphic Design, evolving into over 15 years of complex systems architecture, enterprise product leadership, and code-native prototyping.
• Systems Architecture & Platform UX
• Multi-Pod Cross-Functional Alignment
• Functional Code Prototyping (React/Dart)
Lead UX architect across Aloha Menu and Aloha Smart Manager. Orchestrated UX frameworks across 5 autonomous pods, designed hierarchical rule engines for 94 enterprise brands, and unified platform navigation.
Designed the Maven mobile PWA for enterprise employee engagement during the remote work transition, establishing mobile design tokens and peer directory features.
Delivered end-to-end client product sprints including Till (AI-powered business credit scoring) and Golfinity (iOS member scheduling app replacing MindBody).
Master of Fine Arts (MFA), Graphic Design • Montpelier, VT
Bachelor of Fine Arts (BFA), Graphic Design • Edinburg, TX
Teammate Perspectives
"Thank you for your leadership on the UX, working with nuances of a templated experience and partner restraints is not always easy—but you made it seem that way!"
G.L.
Senior Platform Product Manager, NCR Voyix
"Thank you for your relentless dedication and the many hours we spent brainstorming together. Your swift responses and unwavering commitment set a benchmark I have rarely seen elsewhere."
P.K.
Product Owner — Platform, NCR Voyix
"Thank you for being such an incredible resource and great teammate! Your guidance in helping me understand Menu has made a huge difference in my work. I truly appreciate your patience."
A.E.
UX / UI Designer II, NCR Voyix
Get In Touch
Currently exploring Staff and Principal Product Design leadership opportunities specializing in enterprise B2B SaaS, complex systems architecture, and applied AI workflows.